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Glossary



Outsourcing Specialty Water Management Projects and R & D to the Experts
Can Save Money and Prevent Costly Mistakes


December 1, 2008,  Atlanta, GA ---- In an era of rising cost of water and resource management, and risks facing the private sector, the need for expertise in water quality, water-efficiency, and risk management will create new challenges for companies and their supply chains. Effective planning, design, and selection of the best new-tech, high-tech and clean-tech water management solutions and communication platforms require specialization.

Outsourcing specialized water quality, water supply, water-efficiency, risk management, technology, and corporate communication services can save money and prevent costly mistakes. An outsourcing arrangement with specialized water quality management experts can add value to multinational enterprises, small to large size companies, public organizations, government agencies, and NGO's.

Independent water management experts possess point-of-difference know-how and experience in diverse water-related processes. They help their clients become more efficient in water quality management by providing targeted technology solutions and knowledge. They recommend, design, implement, and support effective SCM (supply chain management) solutions, practices and methods that meet specific needs and requirements. Specialized water management experts know how to reduce water waste, improve OEE, optimize use of energy and chemicals, and mitigate water risks. Designing the most effective water management plans, selecting new-tech water management systems and high-tech ICT platforms creates the need for specialized knowledge, experience, and expertise in-house.

Advanced communication and internet has made information processing and service delivery effective and convenient to companies at corporate, local, and global levels. Keeping up with the latest information, available solutions, best practices and methods is now possible through a unique independent collaboration platform provided by H20alliance. This helps limit the investment of human and financial resources.

H2oInstitute has created a global network of highly qualified water management, R & D and technology experts from diverse industrial, national and business backgrounds. These experts are ready to offer their services to the public and private sector and deliver solutions in a highly efficient and flexible platform.

For more information, please contact: H2oInstitute@H2oAlliance.org

# # #


Water Management Quenches More Than Thirst


November 19, 2008, New York, NY (H2oInstitute) --- Waste minimization and resource efficiency have become business imperatives in the current economic climate for companies concerned with cost control and keeping up their green credentials.

The increasing demand for freshwater and cost of water, can have a dramatic effect on the corporate and industrial landscape. Using less water and reducing water waste, can be a significant cost saving measure for companies in the face of an economic recession. In addition to economics, it is very important for businesses to take steps and show their commitment to more effective water management practices to achieve both financial and environmental benefits. Growing legislation is driving businesses to adopt greener practices with directors being held personally liable for the environmental conduct of their companies. In the past years, the courts have handed out fines, community service, and even imprisonment for company directors for non compliance to legislation.

With water, energy and chemical costs continuing to rise and changes in the economy and public policy, there has never been a better time to lead the way in using resources wisely, improving OEE, eliminating waste, mitigating risks, and raising environmental standards. The savvy business leader recognizes that resource efficiency is not an expense but a money saving measure to be embraced and a responsibility that should be shared between employers and employees to have the biggest impact.

The timing is now to take advantage of unique new Water-Efficiency and GSC (Greening Supply Chain) programs, new-tech water management tools, and high-tech ICT solutions offered by the H2oInstitute. These programs and solutions will help companies meet the growing challenges of greening their supply chain. These new unique programs come at a time when many companies will be planning for 2009 and should be considering ways of boosting their productivity and profitability and managing water risks effectively, while keeping operational costs down in the face of global economic uncertainty and a weakening currency.


For program details, please contact: H2oInstitute@H2oAlliance.org


Or go to:


H2oInstitute


Greening the Supply Chain


Water-Efficiency


How to Innovate Blue-Friendly Products, Services and manufacturing processes


# # #




A Fast Growing Demand For New-Tech Water Risk Management and ICT Solutions
Will Generate More New Jobs and Billions in Revenues Worldwide.  
 
November 10, 2008, Atlanta, GA (www.H2oInstitute.org) ---- With a World Water Crisis unique opportunities arise. This means thousands of new companies, more new jobs, and billions in revenue generated by new water management technologies, innovative ICT solutions, and expertise that help mitigate water risks caused by global warming. "This is the kind of economy we want to build today, and leave for the next generation", says Minna LeVine, Liqum Global, Atlanta, GA.
 
We can combat the World Water Crisis by using affordable and effective technologies, proven methods and practices that are designed to improve water management efficiency.  Specifically this means, reducing demand for freshwater, energy and chemicals, and preventing natural and intentional contamination of our water sources and drinking water distribution systems.  Effective new water risk management solutions are available now for water suppliers and water users to take advantage of.
 
New-tech water monitoring and measuring systems, combined with cutting-edge ICT tools, enable effective water management and innovative solutions which move us towards achieving sustainable environmental, economic and social development. Online, wireless and mobile communication make information and knowledge available in real-time, anywhere at any time increasing water management productivity and communication opportunities. In fact, companies can mitigate their water risks, and monitor and measure their water-efficiency, by designing effective water management plans that include new-tech early detection and warning systems, high-tech ICT and data handling platforms, and mobile water quality monitoring and measuring devices. These new solutions, proven methods and time-tested practices were designed to improve accuracy and efficiency to reduce risks, water footprint in supply chains, and improve industrial OEE to increase productivity and profitability.  
 
One of the cheapest and most effective ways to contribute to the solution is to raise awareness about what individuals, communities, business leaders, companies, industries and policy makers can do to help the water crisis in their own communities and companies. By using the latest water risk management solutions, and today's cutting edge technologies and know-how, we can cut water and energy usage, and optimize chemical usage. This will cut water waste, improve productivity and profitability, and create new jobs and revenue for companies committed to water sustainability, and those providing technologies, expertise, products and services to industrial water users, water suppliers, and public policy makers.  

For more information, contact: H2oInstitute@H2oAlliance.org

Good News To Business and Communities Affected By Declining Water Quality

With Water Shortages Emerging Worldwide, Companies Need To Raise Water Productivity

Liqum's New-Tech 'Early Detection and Warning System' Can Prevent Major Drinking Water Disasters, and Mitigate Risks Facing the Private Sector

# # #




A Call To "Innovate Blue" 
 
New York, NY, November 6, 2008 (www.InnovateBlue.org)  --- The "Innovate Blue" initiative is focusing on global attention. It is the first of its kind to challenge, honor and reward creativity for excellence in designing 'Blue' products and services for a better planet – in the disciplines of art, branding, environment, virtual, fashion, packaging, photography, print, eco-friendly and interactive.
 
All designers, professionals, individuals and students who participate in this unique competition will be part of the solution to the World Water Crisis by replacing existing products, and creating new products and services with innovation inspired by the "Innovate Blue" campaign.
 
"Innovate Blue" seeks simple ideas, cool designs, new-tech and virtual solutions, unique methods, money saving practices and value-added services that match the criteria and philosophy for "water-efficiency". 
 
The "Innovate Blue" has direct business and community benefits, including: reduced freshwater demand; minimized water waste; increased profits; competitiveness and enhanced market penetration. The program sponsor, H2oAlliance (www.H2oAlliance.org), will focus on a systematic approach to building a 'Water Brands' by developing water-efficient products and services, and delivering and implementing innovative new-tech solutions and methods to improve water efficiency in manufacturing and industrial process. The program will raise awareness and educate consumers how to select the most water-effective and cost-effective options.

The "Innovate Blue" campaign partners, designers and professionals seek to establish new strategic initiatives and partnerships with multinational retail and wholesale companies, manufacturers, universities, consultants, sponsors, organizations, non-profits, and funding sources worldwide. For more information, please visit: www.InnovateBlue.org

# # #






"Innovate Blue" Makes It Easy For People To Make Smart Choices, and Save Money.
 
New York, NY, October 1, 2008 (H2oAlliance Global) --- The "Innovate Blue" program is focusing on global attention. It is the first of its kind to challenge, honor and reward creativity for excellence in designing 'Blue' products and services for a better planet – in the disciplines of art, branding, environment, virtual, fashion, packaging, photography, print, eco-friendly and interactive.
 
All designers and professionals who participate in this unique competition will be part of the solution to the World Water Crisis by replacing existing products, and creating new products and services with innovation inspired by the "Innovate Blue" Project.
 
The "Innovate Blue" program was designed to build a 'Water Awareness and Brand', and boost the development of sustainable and water-effective designs that minimize environmental impacts, and reduce freshwater demand and water waste throughout the product or packaging life-cycle. In addition, the project raises awareness about commercial firms that are committed to take action to combat World Water Crisis.
 
"Global warming is challenging us to innovate. We don't have a choice. We need to reduce water waste, and save freshwater, the environment and money. 'Innovate Blue' project will make it easy for people and companies to make smart, safe and water-efficient choices, and save money. The project empowers people with the knowledge about what is good for us, and for the planet. Small things can make a huge difference when we do them together. We need to innovate, think about things, and change our habits that stop water waste without changing our lifestyle", says Denise Simone, "Innovate Blue", VP Corporate Communication, H2oAlliance New York, NY.  
 
"Innovate Blue" program seeks simple ideas, cool designs, new-tech and virtual solutions, unique methods, money saving practices and value-added services that match the criteria and philosophy for "water-efficiency". A portion of the project proceeds will be donated to the UNICEF fund to help people affected by the World Water Crisis.
 
The "Innovate Blue" has direct business benefits, including increased profits, increased competitiveness and enhanced market penetration. The program sponsors, H2oInstitute in Finland and H2oAlliance Global, will focus on a systematic approach to building a 'Water Brand' by developing water-efficient products and services, and delivering and implementing innovative new-tech solutions to improve efficiency in manufacturing and industrial process. The program will raise awareness and educate consumers how to select the most water-effective and cost-effective options.

The "Innovate Blue" seeks to establish new strategic initiatives and partnerships with multinational retail and wholesale companies, manufacturers, sponsors, organizations, non-profits, and funding sources worldwide.

Reference:

Program Details

H2oInstitute

World Water Crisis

Contact

# # #
 



H2oInstitute - the First Potable Water Customization Facility in the World.


Atlanta, GA, November 9, 2007 --- The H2oAlliance, an Atlanta-based Global Water Technology Cluster, reported the opening of the first potable water customization facility in the world. The H2oInstitute will open in January 2008 in Snowpolis Technology Park (
www.Snowpolis.com) in Finland, in the midst of unspoiled nature, and one of the most versatile outdoor sports, recreation and holiday centers in Europe. Estimated one million international athletes, and wellness and outdoor enthusiasts visit the destination annually.

"We are proud of the H2oInstitute, as it represents an important first step in potable water customization, and lifestyle beverage innovation. We use Liqum Chena® Water Technology (www.Liqum.com) to customize water, reduce water waste and manufacture 100% natural flavors that will contribute to well-being of people of all ages, and lifestyles. We have over a decade of experience in water customization using Chena® technology. We will seek to establish new strategic initiatives and partnerships with brands, bottling companies, distributors, research organizations, and funding sources worldwide", said Minna LeVine, Founder and CEO of the H2oInstitute.

H2oInstitute founding partners are the leading experts in their own right. The partners include a team of electrochemists, biochemists, engineers, technology and beverage industry professionals; Liqum Water Technology, Laboratory of Biotechnology at the University of Oulu , MTT Research Center for Agriculture and Food Sciences in Finland, Department of Biology of Physical Activity and its division of Sports Technology at the University of Jyväskylä , and Measurement Laboratory for Sports at the University of Oulu.

# # #

About the H2oInstitute

As the world leader in water customization, the H2oInstitute is dedicated supporting water research, increasing awareness about the health benefits of water, and advancing the use of new-tech solutions using electrochemistry to help communities, water users and water suppliers 'Get more out of Water'.

The
H2oInstitute is an institution with a social mission. The mission is to raise awareness of the 'Water for Life' campaign (World Water Council), World Water Crisis, and empower people with knowledge how to reduce freshwater demand and become proficient in water quality management, one of the major challenges in the 21st century according to the UNESCO's world study.

H2oInstitute recognizes the urgency of managing water quality and conserving finite freshwater sources around the world. It goes without saying that every time you purchase H2oInstitute endorsed product or service, a portion of the profit will go toward a worthy water-related cause.

The H2oInsitute is located in Finland, a country with over 180 thousand lakes and a world leader in new-tech water management solutions using electrochemistry. According to UNESCO's global water study among 122 countries, Finland has the cleanest and purest water on Earth. These findings were supported in an independent study by the World Water Council.

Media contact: H2oInstitute@H2oAlliance.org

References:

FreshWater Crisis

New-Tech Water Management Solution using Electrochemistry

Drought and Water Quality



Click here to read the World Water Development Report published by UNESCO:
http://portal.unesco.org/en/ev.php-URL_ID=10064&URL_DO=DO_TOPIC&URL_SECTION=201.html



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