InnovateBlue Campaign
www.InnovateBlue.org
InnovateBlue is a research and business development program. The main goal of the program is to identify blue-friendly and water-efficient products and services, manufacturing practices and methods, new-tech water management and high-tech ICT solutions, and simple tools.
We are NOT an agency, consultancy or other vendor seeking your business. All our research is published for the InnovateBlue community to benefit from.
- Our goal is to share our research and information with small to large size companies, global enterprises and manufacturers, insitutions, and give our expert advice to business leaders and marketers of the world.
- Our vision is to improve water-efficiency in products and manufacturing processes through the stats, inspiration, and instructions.
- Our global campaign entitled "InnovateBlue" and "Get more out of Water" are to guide business leaders, policy makers and consumers to make better decisions by handing them qualified information and research on 'what works.'
Our campaign leaders are located in Atlanta and New York, USA (The Americas), Helsinki, Finland and London, UK (Europe), and Istanbul, Turkey (Africa, Middle East), Bangok, Thailand (Pacific). In addition, InnovateBlue campaign chapter leaders are located in most world metropolises around the world.
Our research and development center is located in Jyvaskyla, Finland at the H2oInstitute (www.H2oInstitute.org). Our fast growing network of highly qualified advisors and experts are located worldwide.
Research activities include:
- Case Study interviews with manufacturing, business-to-business and consumer marketing professionals. We conduct these interviews daily and worldwide.
- Surveys of our marketing, advertising and PR professionals.
- Surveys of consumers, professionals, business leaders and executives, to discover what they think of "InnovateBlue" campaign that's targeting them.
- Exclusive lab tests and partnered research studies.
Our team of experts collect and analyze of "best of" research data published by companies, research organizations, labs, and service providers to the water market. We constantly review hundreds of key water market research sources for data that might prove useful for InnovateBlue partners.
|
InnovateBlue Competition
We inspire individuals to share their unique and new product designs,
manufacturing and service suggestions with our team of experts at the
H2oInstitute.
We also encourage our partners to suggest how we can improve our
services, and provide us with ideas for research projects that we we
should be doing. Please email suggestions to our research team at H2oInstitute: H2oInstitute@H2oAlliance.org
PR People: How to get coverage for your clients through us.
You can email your press releases to the editor at the H2oInstitute:
news@H2oAlliance.org so we can make sure the right researcher or reporter gets the information. However, be aware that we are NOT a news organization but rather a
publisher of case studies, benchmark data and how-to instructions.
H2oInstitute team of experts and researchers would appreciate your help
in identifying InnovateBlue business leaders and professionals who
would make good subjects for our case studies. We'll ask them specific questions about water-efficiency methods and
practices they have personally used, and products and services they have developed. We will expect them to be able
to speak to results in some meaningful way.
Agencies, vendors, manufacturers, companies and organizations are invited to talk about their "InnovateBlue" campaigns they have completed. You can share your own case studies, or provide 'raw data' and suggest
individuals for an interview, and we'll do all our own research and
writing. We do NOT seek or accept editorial submissions from outside writers.
Our content is closely researched, written and published in-house at the
H2oInstitute.
H2oInstitute does NOT accept advertising. However, we seek and do
accept a limited number of highly qualified sponsors, exhibitors and
speakers for our business development programs, meetings and
annual summits.
|
